In late summer a great success of the surprise spread along the gambling forums – several dozens of new casinos with Microgaming software suddenly appeared. This software is one of the most expensive (with Cryptologic) is used by about 80 casinos, and the new are not usually more than once in the room. That’s why the players by surprise “is a natural product …
All this showed that the white mark Casino Action (relatively new casinos with Microgaming software). So what is white label? white label is a kind of small branch of a casino, which can develop in their own name.
The system is as follows: software company, RTG, Microgaming and Casino Resort on the type of fluid from the company that makes software for casinos and selling to customers, is at the top. software provider is generally similar to that of the whole game is about the same, the CPU is often the financial policy. Here it seems that the issue of competition concerns not only the casinos of other producers (in this case, differences and therefore the structure of competition), but also the casino, the same producer, where there are many ways that reported. Methods of attracting customers are varied: they promote themselves online and offline organizing great things, almost all application programs of the association. Some of the casinos for a contract with a software vendor and get permission from the protected software. These programs are open to casino white label, where each person can have “their” casino. The general trend is – a partner pays a relatively small (a few thousands, with up to tens of thousands of dollars) and this money will come from a standard site, download the software for “the client, where the name and logo chosen by the couple, not the parent of a casino dealer. The financial transactions are carried out by the casino cashier parents provide support services in the same way. Customize and design, customer service, DVD The fight against fraud web design and maintenance as well as domestic marketing. White Label casino software producers provide less expensive sites of all services to run and play or go out with the owner to focus on affiliate marketing . The online bingo players, sports, poker room or casino to enjoy all the benefits of marketing online bingo and casino sites without having to run the business, technical licensing, and the initial installation moves Infrastructure . The customize the operation of the casino after a member contributes about 50% of the profits of the casino’s parent.
A question arises: If this system is practical and cost effective? Interestingly, a provider of software, such as selling the right to create a white label service and custom casino, increasing the popularity of the software (although the increased risk of adverse reactions in case of problems), the author of Copyright has increased (the software vendor has an interest in the outcome for the casino). Parents to organize a program casino white label can also benefit. Although the right to create white label casino costs money, the substantial part of it is back with a down payment on the couple, then the opening of the casino starts to make a profit without marketing costs (cost of support and development services remain, but much less than 50% of profits).
